When Jon Gruden asks his Tampa Bay Bucs Do you love football?! it s to remind them why they pull on their shoulder pads every Sunday morning. It s not about the money or the fame; it s about their passion for what they do. And passion is something that has fueled Gruden s entire career. From his college playing days and his climb through the coaching ranks -- from college to assistant coaching jobs with the NFL s elite teams to his first head coach job with the Oakland Raiders and finally with the Tampa Bay Bucs -- his meteoric rise is unparalleled. Underneath it all though he s just a humble hardworking no-nonsense guy who has no hobbies: I m not a scratch golfer. I don t know how to bowl. I can t read the stock market. Hell I have a hard time remembering my wife s cell phone number. But I can call Flip Right Double X Jet 36 Counter Naked Waggle at 7 X Quarter in my sleep. Now in this motivational memoir Gruden provides insight into what makes him tick. Do You Love Football?! is an intimate look at his life as a player coach and head coach as well as the principles that have made him the hottest coach in the NFL.