RIMMEL Brow This Way Professional Eyebrow Pencil Turn up the Brow Wow! The Brow This Way Professional Eyebrow Pencil is Rimmel’s iconic brow tool: an eyebrow pencil with a built-in brush. First use the brush to tame and sweep your brows into place. Then fill and shape your arches using the long-wearing smudge-proof pencil. For the most natural look it’s best to use short strokes – by flicking the upwards you can create the look of tiny brow hairs. Then your arches are on point with the ideal eyebrow tint! With 5 shades there’s now a fabulous colour fit for virtually every brow.