The year was 1900 and it was the start of a new Century. The world was teeming with dreams and so was Martin Luther Beistle. He was affectionately known as M. L. Beistle by his employees shareholders and friends. As a young man M.L. worked for the Pittsburgh Art Calendar Company and he was a progressive salesperson that listened to his customers. While in hotels showcasing his calendars his customers commented about the constant need to water the lobby plants. His solution was simple and brilliant. Artificial plants made from what? You guessed it. Paper! They never needed to be watered.