Wilton Violet Gel Food Coloring is a 1 oz. tub of gel-based icing color that provides a deep, rich purple hue without altering the consistency of your baked goods. This highly concentrated gel means that just a small amount is enough to achieve vibrant colors in your creations. It's perfect for various applications like buttercream frosting, fondant, royal icing, and more. Whether you're aiming for a cool, dark purple for a spooky Halloween cake or a striking, saturated violet for a special birthday or Easter dessert, this gel coloring allows your creativity to shine.

Using the gel is simple. Just take a toothpick, dip it into the gel, and add a small amount to your frosting or fondant, then mix it well. You can adjust the intensity by adding more gel to create an even deeper color. Not limited to just icings, this edible purple food dye is safe for use in batters, doughs, and other foods, making it a versatile tool for customizing and personalizing your treats to match any occasion or theme. Whether you're baking a cake for a celebration or crafting cookies for a special event, Wilton Violet Gel Food Coloring is an essential ingredient to enhance the visual appeal of your sweet creations.