This gel-based Wilton Brown icing color gives you deep rich color that won t change the consistency of your sweet treat. Perfect for coloring buttercream frosting fondant royal icing and more this 1 oz. tub of brown gel food coloring is highly concentrated so a little goes a long way. Get a rich dark brown buttercream for a Halloween cake or a saturated deep brown for a striking birthday or anniversary treat. Simply apply a small amount of food dye to your frosting or fondant using a toothpick then mix to incorporate. Add more to deepen and darken the color. Also safe to use in batters doughs and other foods this edible brown food dye is a great way to customize and personalize your treats.