In recent years due to increasing demands of consumers for alternative and preventive health management the market for supplements nutraceuticals and functional foods has expanded exponentially. Food Factors in Health Promotion and Disease Prevention brings together expert scientists in chemistry biochemistry genetics pharmacology and related medical sciences from Japan Taiwan Korea Europe and North America to addresss important food factors which have shown effects in health promotion and disease prevention. This volume includes recent advances in phytochemicals and health including several chapters on bioavailability signal transduction and gene modulation of bioactives in foods.