Get ready for multi-dimensional shimmering color with L Oréal Paris Feria Permanent Shimmering Hair Color in shade R48 Red Velvet (Intense Deep Auburn). This permanent hair color is custom-blended by L Oréal Paris expert colorists for bold head-turning shades. Feria s Bonding Care Complex Conditioner helps repair weak hair bonds keeping hair strong and healthy-looking for multi-dimensional color vibrancy. This hair color comes in a dispenser style. It is vegan meaning it contains no animal-derived ingredients or byproducts.