Gold Bond Men s Essentials Everyday Moisture for body and hands is formulated just for men with dry skin. It s made with seven moisturizers and skin-strengthening proteins to replenish and hydrate and soften men s skin. This daily moisturizing formula for men also contains vitamin C an antioxidant that helps protect skin against environmental stressors. What s more Gold Bond Everyday Moisture Lotion for Men is hypoallergenic dermatologist tested fast absorbing and non-greasy. Stock up on 14.5-ounce bottles of Gold Bond Men s Essentials Everyday Moisture so you always have nourishing hydration on hand. DIRECTIONS: Apply liberally as often as needed. Reapply to extremely dry rough ashy or problem skin areas to promote speed of healing and increase level of moisturization.Your skin is a champion. One that never settles for silver. Gold Bond is high performance skin care for real life so you can be your best while keeping your skin at its best.