Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan s outcome-based approach based on his experience leading innovation initiatives at a diverse range of organizations you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. Offers a framework of 7 key activities for results-driven innovation from intelligence-gathering through execution Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization The companion and follow-up to Seth Kahan s bestselling first book Getting Change Right and FastCompany.com blog Leading Change Grounded in market-based reality Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.