Ever wonder why rattles are so popular as baby toys? It s simple! Rattles are a simple but important sensory toy for developing your baby s hearing hand-eye coordination and visual focus. That s why we at Genius Baby Toys designed our soft baby rattle specifically for newborns 0-6 months with a soft plush panda head sitting at the top of the rattle. As your baby grows into infancy they ll be working on grasping skills and will want to practice by holding onto the rattle. They ll delight in the soft gentle sound of the rattle as they move the rattle which will stimulate their hearing and help them identify cause-and-effect. Research also shows that the first three colors a baby perceives best are black white and red which is why we chose those three high-contrast colors for this rattle and our signature line of High-Contrast toys. This classic baby toy was made to last using high quality materials like soft plush. All of our toys are lab tested for safety and pass standards set forth by the Consumer Safety Protection act. Rest assured that all Genius Baby Toys are free of lead phthalates and BPA.