First Ingredient is Whole Grain (12g whole grain per serving). At least 48g recommended daily A whole grain food is made by using all three parts of the grain. This cereal is packed with nutrients and contains whole grain to help fuel your morning. No high fructose corn syrup. No colors from artificial sources. No artificial flavors. Has 9 grams of sugar per serving. Is a good source of Calcium and Vitamin D. For over 35 years, Cinnamon Toast Crunch has continued to be a favorite for the whole family! Cinnamon Toast Crunch is a ready to eat cereal made with in crispy sweetened whole wheat square cereal pieces, covered in delicious cinnamon and sugar. It maintains a great texture that stays crunchy, even in milk and delivers a irresistible Cinnamilk finish in every bowl. Enjoy Cinnamon Toast Crunch in milk for breakfast or to munch on as a snack throughout the day. Try one of the other delicious varieties of Toast Crunch cereals including: Cinnamon Toast Crunch Churros, Chocolate Toast Crunch and Frosted Toast Crunch.