The Problem! As of this writing 61% of America is considered obese while the obesity rate among kids has tripled in the last two decades! According to the International Health Racquet & Sportsclub Association (IHRSA) there has been an increase of over 10 700 gym locations in the United States in the past 20 years! What is wrong with this picture? Why with such a vast opportunity in this country to exercise does less than 30% of our total population engage in the recommended daily amount of physical activity as prescribed by the U.S. Surgeon Generals office? The Solution! Motivation is the missing ingredient