Get a Hi-Lift Gold Brown color that shines from every strand and defies fading for up to 8 weeks with L Oreal Paris Superior Preference Permanent Hair Color. This permanent hair color is formulated with Golden Camelina Oil Vitamin E and UV Filter to keep first-day color vibrancy and provide silky soft hair. It s available in over 50 luminous shades that range across a wide spectrum of different tones.