For white dogs and cats finding a gentle pet shampoo that will cleanse moisturize and brighten without the use of harsh ingredients is challenging. Snow White Shampoo for dogs and cats is specially formulated for pets with white coats to effectively remove stains and coat yellowing without using bleach or peroxide. Patented optical brighteners safely eliminate the appearance of yellowing and dingy fur while bringing out your pet?s natural bright white coat. Making you and your once not-so-white dog or cat very happy!