L Oreal Colour Riche Hydrating Ruby Flame Lipstick L Oreal Colour Riche Hydrating Ruby Flame Lipstick Hydrating creamy lipstick. Indulge in richness beyond compare with L Oreal Paris Lipstick from Colour Riche. Colour Riche Lipstick contains nourishing ingredients like Omega 3 and Vitamin E plus the lipstick is enriched with Argan Oil to condition and soften lips. Your lips are kept soft smooth and ultra-hydrated. With a spectrum of gorgeous satin shades from bold to nearly nude Colour Riche Lipstick offers a lip color that s perfect for every look and any occasion. Rich color hydrating lipstick With Omega 3 Vitamin E and Argan Oil Keeps lips soft smooth and supple Creamy satin color Apply starting in the center of your upper lip.