In order to earn the support of employees and decision makers, human resource development (HRD) professionals must actively market their services in the same way marketing specialists promote the organization to external customers. In this book the authors show HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of HRD, earn employee commitment to programs and ensure not only that programs are cost-effective, but that they contribute to the corporate bottom line. Step-by-step, Gilley and Eggland explain how to develop and implement a comprehensive strategic marketing plan--from assessing training needs through designing market-driven programs and promoting them to employees. Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.