Aveeno baby wash & shampoo contains natural oat extract blended into a rich lathering cleanser that cleans without drying because it is soap-free and hypoallergenic. This tear-free formula can be used on the skin and hair for gentle cleansing that rinses clean with a soft fresh fragrance. Aveeno baby wash & shampoo is formulated to be gentle enough for newborns and babies with sensitive skin. Aveeno can be used every day to help keep your baby s skin and hair soft smooth and feeling healthier. The Aveeno brand has been pediatrician-recommended for over 60 years.