Maybelline Baby Lips Moisturizing Lip Balm Pink Punch 1 ct Its clinical care for baby soft lips. Exclusive lip renew formula moisturizes and protects lips for a full eight hours. After one week lips are visibly renewed. 88% experienced more smooth lips. 83% experienced better-looking lips. 82% experienced less dry lips.Step 1. Apply lip balm in the center of your upper lip and follow the contours of your mouth. Step 2. Glide the lip balm across the entire bottom lip. Step 3. Lip balm can be worn alone or under lipstick or lip gloss.