The Strike King Perfect Plastic Shim E Stick soft stick bait fishing lure features Strike King s exclusive super soft and super salty plastic blend. This formulation provides a perfect rate of fall and the seductive shimmy action from which the Shim-E-Stick gets its name. Shad and other baitfish have a salt component to their blood so when the bass bite down on the salty soft plastic of the Shim-E-Stick the taste and feel causes them to hold on longer - giving you more time to feel the bite and set the hook.