Features: Its Not The Same Old Story, Bagel Products For Foodservice and Retail Applications. Founded In 1995 In Lexington Massachusetts, Aesops Bagels Quickly Made A Name For Its Self With Delicious Artisan-Style Bagels And Innovative Flavors. Part Of The J.S.B. Family Since 2001 And Remaining True To The Concepts Motto Its Not The Same Old Story Aesops Tradition Of Innovation And High Quality Now Offers An Expanded Product Line That Includes Smart Choice Whole Grain and Cream Cheese Filled Bagel Stuffers. Always Made From Fresh Wholesome Ingredients and Perfect For Either Retail Or Food Service Applications, Aesops Artisan Baked Bagels Continues To Earn The Reputation As The Words Most Fabled Bagel.