Cabin air filters play a crucial role in maintaining air quality inside your vehicle especially when exposed to wildfire smoke pollen and dirt. The FRAM Fresh Breeze Cabin Air Filter is the only filter infused with the natural deodorizing power of ARM & HAMMER to help eliminate odors from the ventilation system. It effectively filters 98% of contaminants preventing smoke dust and particles from entering through the air conditioning heating and ventilation systems. Enjoy cleaner fresher air with FRAM Fresh Breeze.