Tom s of Maine uses naturally sourced naturally derived ingredients to create personal care products that work. Tom s of Maine kid’s toothpaste helps prevent cavities with its ADA approval. The natural toothpaste with the Tom s of Maine Natural Kids Toothpaste Silly Strawberry flavor will inspire good brushing habits early. We always believe in living for today and tomorrow! We re guided by our Stewardship Model and over 45 years of expertise. Our passion is finding and combining naturally sourced and naturally derived ingredients to create personal care products that really work. Because our decisions have a lasting impact we make them thoughtfully. Since 1970 our mission has been to help people live a more natural life. We re transparent about the ingredients we use. We explain where they come from what they do and how they are made so that you can make the right choice for your family and yourself.