Butter Formula Stretch Mark Massage Lotion helps to visibly improve skin elasticity and reduce the appearance of stretch marks. Pure Cocoa Butter and Shea Butter Natural Oils Collagen Elastin and Lutein keep skin moisturized and supple for 48 hours allowing skin to stretch more easily. Widely recommended for use on stretch marks during and after pregnancy or weight fluctuation associated with dieting or body building this non-greasy body lotion is ideal for all over body use in place of your regular moisturizer.