This puppy chew toy is made of softer rubber to encourage the development of non-destructive play and chewing habits. It also features multiple textures for added interest. Designed for teething puppies—not recommended for adult dogs or puppies with any permanent teeth. What your dog chews matters! With destructive behavior among the leading reasons dogs are returned to shelters we know healthy habits can make a life-changing difference. For 70 years our family-founded brand continues to safely satisfy dogs’ chewing instincts and help them stay in loving forever homes!