Lubriderm Advanced Therapy Fragrance-Free Daily Moisturizing Lotion helps relieve extra-dry skin. From a dermatologist-developed brand this moisturizing lotion is clinically shown to help moisturize for 24 hours and transform dry skin into healthy-looking more resilient skin. Formulated with vitamins E and Pro-Vitamin B5 plus lipids this fragrance-free lotion replenishes and strengthens your skin s moisture barrier. Plus its formula is non-greasy with a clean comfortable feel.