Aveeno Baby Cleansing Therapy Moisturizing Body Wash softens and soothes extra-dry skin without damaging the skin s barrier. Formulated specially for babies this pediatrician-recommended brand is clinically shown to be gentle to baby s sensitive skin. The mild formula of this baby bath wash combines soothing oat essence natural colloidal oatmeal and rich emollients to soften and relieve irritation and dryness. The baby body wash is formulated to gently cleanse. This baby eczema wash has been awarded the National Eczema Association Seal of Acceptance and is fragrance-free dye-free soap-free and paraben- and phthalate-free.