Rodeo Drive Rug Collection. California Cool Area Rugs. The west coast chic vibe of LA will shimmer through your home or office with the California Cool area rugs from the Rodeo Drive Collection. Every rug in this striking collection represents a bold interpretation of the gold-plated style and high-fashion of this iconic west coast boulevard. The fashion-right color palette and crisp smart designs stand boldly from a hand-tufted soft wool pile for a classy brassy interior accent that will spark the décor of your living room dining room or contemporary bedroom.