Rich pigment: Luxurious creamy color in wearable and bold shades. Satin Finish: Instant color with a luxurious satin finish. Caring Formula: Made with Argan Oil and Vitamin E for a nourishing, lightweight application. Lightweight: Silky-smooth and buildable color. Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.