The Coconut Shea Moisture Shampoo is a creamy sulfate-free shampoo that gently cleanses the hair and scalp. With its uniquely thick and creamy consistency this cleanser removes all traces of dirt and buildup leaving behind a fresh and healthy environment for growth. Thanks to the benefits of Coconut Oil and Shea Butter it also restores the hair s natural moisture levels penetrating tresses with the healing properties of Vitamin E. Its nourishing ingredients also leave behind a soft tropical scent that s difficult to resist yet not overpowering to the senses. Achieve that desirably squeaky clean feeling with this shampoo without stripping or drying out your strands in the process. For best results apply the Coconut Shea Moisture Shampoo to soaking wet hair putting focus on the scalp. Gently scrub and bring to a lather. Rinse the hair thoroughly then repeat if needed. Follow up with a moisturizing conditioner and enjoy the results!