Each PUR water filter is certified to reduce mercury and certain industrial pollutants as well as reducing chlorine (taste and odor) and more.** The filter lasts up to 2 months and gives you 40 gallons (or 640 8oz cups) of cleaner great-tasting water. PUR’s superior filter technology uses activated carbon and ion exchange media and is certified to reduce 3x more contaminants than Brita s® leading pitcher filter.**/*** The dispenser has a slim space saving design that fits easily in the fridge. Large 30 Cup Capacity Dispenser.