BeautySpaceNK Virtue® Hydrating Sulfate-Free & Silicone-Free Curl Shampoo is a rich non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity heat and environmental damage while mending and prepping hair for manageable frizz-free styles. WHAT MAKES IT DIFFERENT: Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens phthalates silicones sulfates formaldehyde donors and synthetic colorants.