Maizena Corn Starch is a multipurpose flavorless thickener that is perfect for all your baking and cooking needs. Its quick and easy. Tips for how to use Maizena Corn Starch: For extra tender cakes and cookies, substitute Maizena for 1/3 of the flour used in your favorite recipes. When preparing meatballs, hamburgers or meatloaf, add 2 tablespoons of Maizena to every 1 lb. of ground meat for even juicier and hearty meats. For delicious fruit smoothies, follow the directions for Traditional Atole, then freeze the mixture until it is frosty. Transfer it to a blender, add your favorite fruit and process until smooth and frothy. The iconic yellow box brand has more than 80 years of history and its uses in recipes ranging from atoles, desserts, sauces and even savory dishes have been passed down from generation to generation.