Compare to Nicorette Gum active ingredient. Double your chance to successfully quit smoking with Equate Coated Nicotine Gum 2 mg in cinnamon flavor (when used as directed with a support program. Many people require several quit attempts to stop smoking). This stop smoking aid is for those who smoke their first cigarette more than 30 minutes after waking up. This product is part of a Nicotine Replacement Therapy, which is designed to wean your body off cigarettes. It helps to regulate, control and gradually reduce your body's nicotine cravings to help you on your journey to quit smoking. Smoking has two addictive components, a physical and a mental need for the nicotine in tobacco. This gum addresses the physical need to smoke by reducing withdrawal symptoms, including nicotine cravings. This gum is gluten free, sugar-free and coated for intense flavor. American Cancer Society (ACS) supports nicotine replacement therapy to help people on their journey towards a smoke-free lifestyle.