The new men s cleanser alpha cleanse helps clean energize and exfoliate men s skin. This sulfate-free foaming gel cleanser is formulated with a combination of fruit acids caffeine ginseng and aloe for smoother softer skin. The alpha fit men s daily cleanse brush head is designed with shorter bristles for men s resilient skin. This invigorating brush head cleanses away sweat dirt and oil for smooth skin and a clean shave.