Nothing is sweeter than babies soft cuddles. Baby Magic Gentle Hair and Body Wash helps replenish moisture and maintain cuddly soft skin. This gentle baby bath wash is formulated for daily care for dry to sensitive skin. With naturally skin-loving ingredients this hydrating and tear-free baby bath wash formula cleans baby from top to bottom. It s made with calendula oil which features gentle and nourishing botanical properties known to help soothe dry sensitive skin. Meanwhile coconut oil naturally hydrates and conditions and shea butter moisturizes and softens dry skin. This coconut oil body wash formula is gentle enough for everyday use. Baby Magic is a family-owned and operated business that believes that all families deserve quality products at an affordable price. We know that it s those everyday bonding moments like bath time that create cherished memories that last a lifetime. That s why we promise to give today s parents the same great experiences that past generations have loved featuring nourishing formulas and wholesome ingredients you can trust at a value you will love.