Active Ingredient: This product contains nicotine polacrilex, a stop smoking aid, which compares to the active ingredient in Nicorette Gum Smoking cessation: Nicotine gum is used as part of a Nicotine Replacement Therapy (NRT) designed to wean your body off cigarettes. It helps regulate, control and gradually reduce your body’s nicotine cravings. Fruit Flavor Gum: Each piece is coated for bursting flavor; curb your cravings with fruit flavor nicotine gum Helps control nicotine cravings: Nicotine gum reduces withdrawal symptoms, including nicotine craving, associated with quitting smoking. Effective Craving Relief: This gum is for those who smoke their first cigarette more than 30 minutes after waking up; if you smoke your first cigarette within 30 minutes of waking up, use Equate Nicotine Gum 4 mg