America s #1 detergent* now even better. This Tide liquid laundry detergent now has 10x the cleaning power**. The improved formula is reengineered to attack tough body soils. Tide s HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker even in cold cycles. Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent wash after wash. The Tide clean you love is also available in Tide PODS laundry pacs. * Based on sales Nielsen laundry detergent category ** Stain Removal of 1 dose vs. 10X doses of the leading liquid bargain brand