L’Oreal Paris Superior Preference Permanent Hair Color is rich and luminous with fade-defying color for up to 9 weeks of radiance gray coverage and conditioning. Suitable for all hair types our hair color combines a perfect concentration of long-lasting dyes with a conditioning gel texture that coats hair fibers better. Now with a no-drip texture you get better hair adherence and more precise application. Our Shine Protect Conditioner is infused with a UV filter and Vitamin E to keep your hair looking silky and resilient.