Vitale Olive Oil Anti-Breakage Foam Wrap Lotion A unique herbal blend that prevents breakage and provides moisture with long lasting hold. Its light formula is perfect for wraps roller sets wet looks and molds for short tapered looks. Excellent for blow drying and protects hair from heat.The light formula is perfect for wraps roller sets wet looks and molds for short tapered looks. Excellent for blow drying and protects hair from breakage.About Afam ConceptOver its decades in business the independent manufacturer has developed hair care lines from its plant in Illinois that have become staples to salons distributors and consumers alike throughout the U.S. and internationally. Throughout the years AFAM Concept Inc. has bridged the gap between the ethnic hair market and the general beauty aisle. Their focus continues on developing products for multi-cultural hair types curly hair natural and transitioning hair coarse hair while introducing products for a new generation of customers of all ethnicity.