Wake up and start your day with the simple goodness of Kellogg's Cracklin’ Oat Bran Cereal - a deliciously crafted, oven-baked cereal that helps you shine your brightest, even on your busiest days. This scrumptious cereal is made with crispy, toasted oat bran combined with the satisfying taste of coconut flakes, and a dusting of cinnamon and nutmeg to provide an energizing boost to your morning. Just as nutritious as it is delicious, this whole grain breakfast cereal is an excellent source of fiber and 7 vitamins and minerals, and contains 4 grams of protein per serving to start you off strong. Whether you enjoy your Cracklin’ Oat Bran Cereal in a bowlful at breakfast time, as the base of your preferred homemade snack mix recipe, or straight from the box after your workout, Kellogg's Cracklin’ Oat Bran Cereal lets you rise, shine, and make the most of your day.