John Frieda Volume Lift Shampoo is a volumizing shampoo that cleanses & prepares hair for full volume styles without weighing it down. Formulated with Air-Silk Technology our lightweight formula will leave your hair with natural volume & bouncy movement for long-lasting body. Volume Lift products like this lightweight shampoo are safe for color-treated hair and built to fight flat fine hair. Satisfaction Guarantee. Limitations may apply.