Although people may not realize it the modern Christmas book market carries on a Victorian legacy. An explosion of Christmas print matter reinvigorated and regularized the holiday during the mid-Victorian period infusing Christmas with emotionally-charged expectations of reading. Tara Moore elucidates the evolution of Christmas publishing trends that dictated authors writing schedules and reflected gift-giving rituals. As Victorian shopping customs evolved publishers satisfied consumers with a range of holiday print matter including novels ghost stories periodicals children s books and poetry. Ultimately Victorian Christmas in Print analyzes how the revitalized holiday and the flurry of texts supporting it contributed to English national identity.