9780230201606. Very good condition. Hard cover. 2008 ed. Language: English. Pages: 240. Sewn binding. Cloth over boards. With dust jacket. 240 p. Contains: Tables, black & white, Figures. Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.