L Oral Paris Superior Preference Permanent Hair Color is a superior fade-defying hair color that lasts up to 9 weeks. It is suitable for all hair types and provides beautiful gray coverage. The new oil-in-gel formula has a no-drip texture which offers better hair adherence and the Shine Protect Conditioner leaves hair soft and silky to the touch. Available in over 50 luminous shades that range across a wide spectrum of different tones.