L Oréal Paris Superior Preference Adult Permanent Hair Color Experience preference is our true gold standard of beautiful color and shine. Preference s superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Plus our color protective care supreme conditioner formulated with golden camelina oil anti-oxidant vitamin E and UV filter helps keep first-day color vibrancy and provides silky resilient hair. From root to tip color won t fade out and turn dull or brassy. Hair dye is ideal for adults.