With Aqua Velva Classic Ice Blue Cooling After Shave experience the coolness and freshness of icy blue. Containing the classic American fragrance this after-shave is a favored product for men on the go. It keeps you fragrant all day long and comes in a classic shatterproof bottle. This after shaves also firms and tones masculine skin. So get ready to impress with this after shave. Aqua Velva gives you a fresh feel and the fragrance makes you cool and confident to begin a new day. Aqua Velva known as America s first after shave has been helping soothe cool and refresh a man s skin since 1917. Handed down through generations Aqua Velva is part of the longstanding ritual of a father teaching his son about the ritual of shaving. You Won t Find: Harsh chemicals and artificial fragrances Get Started: Apply a little on the shaved areas of the face and rub in mildly.