L Oreal Paris Feria Shimmering Permanent Hair Color in 100 Pure Diamond (Very Light Blonde) gives you vibrant healthy-looking color with multi-faceted shimmering shades. Feria s Bonding Care Complex Conditioner helps repair strength of weak hair bonds keeping hair strong and healthy-looking for multi-dimensional color vibrancy. This permanent hair color is formulated with 3X highlights for a prismatic blush shimmer and is custom-blended by L Oreal Paris expert colorists for bold head-turning hair color shades.