Discover radiant multi-faceted shimmering color with the L Oréal Paris Feria Shimmering Permanent Hair Color. This kit will leave you with vibrant healthy-looking hair with up to 40 percent stronger hair versus hair not treated with Bonding Care Complex Conditioner. The custom-blended shade Chocolate Cherry will give your hair head-turning results. It s vegan formula has no animal derived ingredients or byproducts and it comes in a dispenser style.