L Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Kit R68 Ruby Rush With L Oreal Feria what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified brilliant results. Inspired by fashion Feria offers a twist on the traditional and gives edgy hair color - from bright red platinum blonde rose gold metallic brown to blue black hair color these hair dye kits will transform your hair. Feria s prismatic color spectrum is custom-blended by L Oreal master colorists for bold head-turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won t wreck or ravage hair. Packaging may vary what you receive may not be what is reflected on site.