L Oreal Paris Excellence Creme Permanent Hair Color 5G Medium Golden Brown Infused with ceramide pro-keratine complex and collagen the caring system absorbs deep into the hair to treat it from the inside out. Nothing covers gray better: The rich protective creme generously wraps each fiber to cover until the very last gray. Your color is rich radiant and even and adheres perfectly even on resistant grays. Absolutely gorgeous color. Impeccable from root to tip. There s a reason it s called excellence. Our exclusive triple protection system provides conditioning care at every step. Pre-color treatment with ceramide protects and primes hair for even color results. Conditioning treatment with collagen locks in color for lasting radiance.